As you know, the state of the trucking industry is not the best right now, and you may be experiencing some down time. As a small business owner myself, I have some ideas to keep you busy and give you a leg up over the competition when the market turns around. The turnaround is coming and you want to have your ducks in a row when it does. Click to read the latest transportation update.
Tips for weathering the Transportation Recession:
•Review and update your business plan- Take a look at your business strategy to see if there are any services you may be able to offer that you may not already, revisit your company mission statement, and adjust your goals to reflect market trends.
• Get Organized- Spend your free time getting caught up on your paperwork, track down any open invoices and bill them accordingly, review and update your documents and contracts, negotiate with vendors, update all of your systems.
• Maintenance and Cleaning- Clean your office, all of your company vehicles (inside & out), organize any and all of your files.
• Update your Advertising- Logos and websites can become stale and outdated over the years. Slow time is the best time to update your logo, website, vehicle graphics, and to update your company social media pages. Brand recognition is key to building awareness and trust with your customers. A well put together marketing strategy can help to catapult your company to the top coming through a market downturn.
Now is not the time to sit idle and worry. If you need assistance with logo design, decals or magnetic signs, DOTnumberstore.com can help with this. Just reach out to our staff with your ideas at 812-936-7446.
Over the years I have worked with many of you from humble beginnings to exponential growth. While I know things are difficult during these times, I am rooting for every one of you and look forward to seeing you expand your fleets and grow your companies. As you grow, our company grows as well. As always we value our business partnership and if you have any goals that we can help you accomplish, please feel free to reach out 24/7 365.